Strategic Design • Design Research • UI Design
Couldn't Care Less: Putting a Price Tag on Love
Role
Design strategist
Timeline
4 weeks
Methods
Design audit, user interviews, focus groups, rapid prototyping, UX/UI
Tools
Figma
Miro
01 — context
Why care?
In a world where value is measured in GDP, unpaid care work—like cooking, cleaning, and the emotional labor of pretending to enjoy your uncle's jokes—often goes unnoticed. This project set out to spotlight the true value of caregiving, especially the kind that doesn't come with a paycheck but is priceless nonetheless.
02 — objectives
We aimed to understand the value and economization of labor, and the inherent gendered biases within it.
Decode caregiving: Understand what goes into care work, the forms it can take, and the fundamental nature of it.
Quantify the unquantifiable: Translate the warm fuzzies of care into cold, hard numbers.
Raise awareness: Create a tool that educates and entertains, making users ponder the role of caregiving in our societies.
03 — research
The unseen work
Primary Research: Chatted with caregivers to get the lowdown on their daily grind and how they feel about their unsung efforts.
Secondary Research: Dove into feminist economics, wage gaps, and other light bedtime reading to grasp the bigger picture.
System Mapping: Mapped out care work scenarios to understand the intricacies and interrelations.
04 — solution
Couldn't Care Less—your care work receipt generator 🧾
Introducing "Couldn't Care Less," the satirical tool that lets you "pay" your caregiver back for all they do. It whips up an itemized receipt for various types of care work, considering physical, mental, and sociopolitical inputs, and equates them to paid products or services.
Smooth Scroll
This will hide itself!
This will hide itself!
05 — final thoughts
It ain't about the money
This project revealed that even caregivers often underestimate the full value of their work. Caregiving is personal and emotional, not just transactional, making it tricky to slap a price tag on it. However, recognizing, reducing, and redistributing the load—primarily shouldered by women—is essential. And if we can spark that conversation with a smile, all the better.
Strategic Design • Design Research • UI Design
Couldn't Care Less: Putting a Price Tag on Love
Role
Design strategist
Timeline
4 weeks
Methods
Design audit, user interviews, focus groups, rapid prototyping, UX/UI
Tools
Figma
Miro
01 — context
Why care?
In a world where value is measured in GDP, unpaid care work—like cooking, cleaning, and the emotional labor of pretending to enjoy your uncle's jokes—often goes unnoticed. This project set out to spotlight the true value of caregiving, especially the kind that doesn't come with a paycheck but is priceless nonetheless.
02 — objectives
We aimed to understand the value and economization of labor, and the inherent gendered biases within it.
Decode caregiving: Understand what goes into care work, the forms it can take, and the fundamental nature of it.
Quantify the unquantifiable: Translate the warm fuzzies of care into cold, hard numbers.
Raise awareness: Create a tool that educates and entertains, making users ponder the role of caregiving in our societies.
03 — research
The unseen work
Primary Research: Chatted with caregivers to get the lowdown on their daily grind and how they feel about their unsung efforts.
Secondary Research: Dove into feminist economics, wage gaps, and other light bedtime reading to grasp the bigger picture.
System Mapping: Mapped out care work scenarios to understand the intricacies and interrelations.
04 — solution
Couldn't Care Less—your care work receipt generator 🧾
Introducing "Couldn't Care Less," the satirical tool that lets you "pay" your caregiver back for all they do. It whips up an itemized receipt for various types of care work, considering physical, mental, and sociopolitical inputs, and equates them to paid products or services.
Smooth Scroll
This will hide itself!
This will hide itself!
05 — final thoughts
It ain't about the money
This project revealed that even caregivers often underestimate the full value of their work. Caregiving is personal and emotional, not just transactional, making it tricky to slap a price tag on it. However, recognizing, reducing, and redistributing the load—primarily shouldered by women—is essential. And if we can spark that conversation with a smile, all the better.
Strategic Design • Design Research • UI Design
Couldn't Care Less: Putting a Price Tag on Love
Role
Design strategist
Timeline
4 weeks
Methods
Design audit, user interviews, focus groups, rapid prototyping, UX/UI
Tools
Figma
Miro
01 — context
Why care?
In a world where value is measured in GDP, unpaid care work—like cooking, cleaning, and the emotional labor of pretending to enjoy your uncle's jokes—often goes unnoticed. This project set out to spotlight the true value of caregiving, especially the kind that doesn't come with a paycheck but is priceless nonetheless.
02 — objectives
We aimed to understand the value and economization of labor, and the inherent gendered biases within it.
Decode caregiving: Understand what goes into care work, the forms it can take, and the fundamental nature of it.
Quantify the unquantifiable: Translate the warm fuzzies of care into cold, hard numbers.
Raise awareness: Create a tool that educates and entertains, making users ponder the role of caregiving in our societies.
03 — research
The unseen work
Primary Research: Chatted with caregivers to get the lowdown on their daily grind and how they feel about their unsung efforts.
Secondary Research: Dove into feminist economics, wage gaps, and other light bedtime reading to grasp the bigger picture.
System Mapping: Mapped out care work scenarios to understand the intricacies and interrelations.
04 — solution
Couldn't Care Less—your care work receipt generator 🧾
Introducing "Couldn't Care Less," the satirical tool that lets you "pay" your caregiver back for all they do. It whips up an itemized receipt for various types of care work, considering physical, mental, and sociopolitical inputs, and equates them to paid products or services.
Smooth Scroll
This will hide itself!
This will hide itself!
05 — final thoughts
It ain't about the money
This project revealed that even caregivers often underestimate the full value of their work. Caregiving is personal and emotional, not just transactional, making it tricky to slap a price tag on it. However, recognizing, reducing, and redistributing the load—primarily shouldered by women—is essential. And if we can spark that conversation with a smile, all the better.